by Albert Calvo » Tue Dec 10, 2013 7:58 am
Several authors and researchers have shown that the elderly generally are portrayed negatively in television commercials. The elderly, in fact, also watch a considerable amount of television. Most programs shown, are aimed at youth or young adults. Yet, older viewers also use a huge number of products and spend a considerable amount of money each year. However, many companies and advertising agencies still do not believe in marketing for older people. In fact, in television ads one seldom sees people over age 30, rarer, still, is a woman over 60. Unless a special television program is being aired , the homemaker in her thirties appears to be the major target for television ads. here also appear to be differences in opinion about the possibility of negatively affecting society with advertising. For example some media watch group believes that there is considerable derogatory advertising regarding older people and aging stereotypes on television.
Several authors and researchers have shown that the elderly generally are portrayed negatively in television commercials. The elderly, in fact, also watch a considerable amount of television. Most programs shown, are aimed at youth or young adults. Yet, older viewers also use a huge number of products and spend a considerable amount of money each year. However, many companies and advertising agencies still do not believe in marketing for older people. In fact, in television ads one seldom sees people over age 30, rarer, still, is a woman over 60. Unless a special television program is being aired , the homemaker in her thirties appears to be the major target for television ads. here also appear to be differences in opinion about the possibility of negatively affecting society with advertising. For example some media watch group believes that there is considerable derogatory advertising regarding older people and aging stereotypes on television.
